According to Hospitalitynet, the global hotel industry revenue is predicted to reach $550 billion US dollars by 2018. This is why every year in the month of November, BDNY, a boutique design trade fair, is hosted at the Javits Center in NYC. Hoteliers, designers and vendors from all over the world gather together to showcase new products, talk about new trends and connect.
This past year we were part of this fair and met industry experts who talked about the hottest topics in the industry. Here are our 3 most important takeaways
There are many types of hotels for different travelers. Because of this, luxury can mean something different depending on the the way you travel. Josh Seidner, from the Four Seasons, mentioned how their hotels pay attention to each customer. From giving you a free champagne bottle for celebrating your honeymoon to setting a picture of you and your wife on a Tiffany’s frame right on your hotel nightstand. Luxury is in the details.
For other travelers, like millennials, luxury is having a place to connect with others, sort of like the lobby at the Ace hotel in NYC. For these travelers blending the border of who is being served and those who serve is also now considered luxury. At the same time, millennials like to have the option to be social or not. Being able to Teckst the front desk for room service instead of calling is considered a luxury as well.
The bottom line, customers want to be able to take their lifestyle with them and luxury no longer has only one meaning.
Like any other industry, trends come and go. According to Stephen Perkins, Principal from 3North Architects, rooftop bars are one of the hottest trends around. It doesn’t matter if it’s a beach hotel or a more urban environment, rooftop ba
rs are a great addition to any new hotel.
Other areas that are changing hotels, are the new “Living Rooms”. These are areas where guests can work, lounge or just grab a coffee. These areas have the ability to bring outside clients and locals to the hotel. This way, hotel guests can interact with others who are not staying in the hotel. In a way, these spaces are replacing the grand hotel lobbies.
3.UP AND COMING HOTELIERS
When it comes to new hotels, they are coming in all shapes and sizes. Some are more luxurious and others have redefined what it means to back-pack around the world. Hotels like the Freehand, from the Sydell Group, have made hostel life more chic and just as bohemian.
Mark Keiser, from the 1 Hotels, talked about the importance of sustainability, to source locally and create hotels that are part of the community. Jay Stein, from the Dream Hotels Group, spoke about the importance of creating Instagramable moments and how this is a key component to a successful new hotel.
Jason Pomeranc, from the Sixty Hotels, talked about the importance of not being too trendy. By the time a hotel is planned, designed and installed, the trends that started it all might be long gone. So how do we fix that? New hoteliers need to think of what’s next, but more importantly, must be ready to change and change fast.
If you are part of the trade hotel industry, make sure to visit BDNY or BD-West this upcoming year.